Ladies and gentlemen, so far the press releases I've analyzed with the benefit of hindsight have had some substance to them. The Jeep Trail-Rated Badges. The Centennial Edition Ford lineup. That time MINI wanted to tell auto journalists that there were a few new flags for the roof. Well, this time it's something different which perhaps all auto journalists would've figured out on their own without the automaker press release.

That's the fact the Audi TT Cabriolet was featured in the 2003 movie Legally Blonde 2: Red, White, and Blonde. I don't know why Audi would've wanted to advertise such a thing, as Boxster owners suffered some teasing from their friends at the time the first Legally Blonde movie was released for being the car of choice for ditzy blondes. 

Audi even devoted a paragraph of the press release to the color, called "Candy Blue," which probably further cemented the TT Cabriolet's reputation as a "girl's car." Also, the press release compares the color to a costume "playing a large role." Even worse, Audi decided to offer the color to customers according to the press release. However, customers had to order them from dealerships, presumably because any dealers actually want their ordered inventory to sell. 

Personally, I don't understand why Elle Woods had to downgrade from the Porsche Boxster she had in the first movie. Sure, she may have chosen the Audi because it was new and considered more stylish, but the black Boxster would lend her a degree of seriousness. And I may not be the perfect judge of style, but that blue doesn't work on the TT Cabriolet with those wheels and those headlights. (Insert "That's what she said." joke here.)

Press release source here.